APLICOR vs. SMALL BUSINESS CRM PRODUCTS

Aplicor is designed for mid-market and decentralized enterprise organizations. The differences between Aplicor and small business CRM applications are highlighted below.

The primary differences demonstrate a fundamental disparity between product solutions for two different markets.

Transaction focus versus business processes
Small business CRM system providers often use single purpose/single transaction Web pages that resemble a Yahoo or eBay Web page. While simple to understand, the UI lacks a complete business process perspective and falls woefully short for completing a series of related transactions or complete business processes

Mass homogenized systems versus customizable systems
Small businesses are often willing to modify their business processes to accommodate software applications. Middle market organizations require systems to adapt to their business environment - not the other way around. Small business CRM software systems generally take a lowest common denominator approach and allow for little system tailoring. Mid-market and enterprise business systems provide the tools and processes to tailor or customize the application for particular system requirements or business objectives

Business Process Automation
While lower end systems focus on data entry, higher end applications enhance information with business process automation, such as customer-facing tasks and processes which are prescribed in advance, automated, measured for efficiency and continually optimized

Software Functionality
Differences in software depth and functionality often revolve around support for flexible sales cycles, sales processes or complete contact to contract selling processes. This is an area where client requirements are normally unique and must be evaluated against each software application considered

System Administration
For organizations that recognize the value of automated and time-saving system administration tools and processes, higher-end CRM applications generally deliver a suite of System Administration tools which include group profile settings, templates, Mass Modify tools, Merge Accounts tools and other data manipulation tools

Efficient Integration
Mid-market and enterprise applications generally provide import wizards, export wizards, menu linking, individual page-linking, application program interfaces (APIs) and Web services integration tools for streamlined system integration requirements

Information Analysis
Small business CRM systems are often limited to columnar reports. Mid-market and enterprise CRM business systems elevate reporting to include information analysis via data warehousing, online analytical processing (OLAP) and predictive reporting