APLICOR vs. SMALL BUSINESS

APLICOR vs. SMALL BUSINESS CRM PRODUCTS

THE DIFFERENCES BETWEEN MID-MARKET AND SMALL BUSINESS CRM SYSTEMS

Aplicor is designed for mid-market and decentralized enterprise organizations. The differences between Aplicor and small business CRM applications are highlighted below.

The primary differences demonstrate a fundamental disparity between product solutions for two different markets.

• Transaction focus versus business processes:

  Small business CRM system providers often use single purpose/single transaction Web pages that resemble a Yahoo or eBay Web page. While simple to understand, the UI lacks a complete business process perspective and falls woefully short for completing a series of related transactions or complete business processes

• Mass homogenized systems versus customizable systems:

  Small businesses are often willing to modify their business processes to accommodate software applications. Middle market organizations require systems to adapt to their business environment - not the other way around. Small business CRM software systems generally take a lowest common denominator approach and allow for little system tailoring. Mid-market and enterprise business systems provide the tools and processes to tailor or customize the application for particular system requirements or business objectives

• Business Process Automation:

  While lower end systems focus on data entry, higher end applications enhance information with business process automation, such as customer-facing tasks and processes which are prescribed in advance, automated, measured for efficiency and continually optimized

• Software Functionality:

  Differences in software depth and functionality often revolve around support for flexible sales cycles, sales processes or complete contact to contract selling processes. This is an area where client requirements are normally unique and must be evaluated against each software application considered

• System Administration:

  For organizations that recognize the value of automated and time-saving system administration tools and processes, higher-end CRM applications generally deliver a suite of System Administration tools which include group profile settings, templates, Mass Modify tools, Merge Accounts tools and other data manipulation tools

• Efficient Integration:

  Mid-market and enterprise applications generally provide import wizards, export wizards, menu linking, individual page-linking, application program interfaces (APIs) and Web services integration tools for streamlined system integration requirements

• Information Analysis:

  Small business CRM systems are often limited to columnar reports. Mid-market and enterprise CRM business systems elevate reporting to include information analysis via data warehousing, online analytical processing (OLAP) and predictive reporting