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Formalizing The Sales Process

This week, I looked at how you go about creating a sales process that works for you. I decided not to just give you examples of other people's processes, because what's right for them may not be what's right for you. Instead, I focused on what you need to know to define your sales process.

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Posted by Brian Nason -- Jun 23, 2013 4:00:00 AM Leave a Comment

Topics: Business Advice, Sales Process

Who Should Be Involved In Your Sales Development?

Are your sales team lone wolves, operating independently and bringing home the great deals? Or are they team players who are calling on the rest of the company to help them close a deal? Which works best?

For many organizations, that's a more tricky question than it appears.

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Posted by Brian Nason -- Jun 21, 2013 10:00:00 AM Leave a Comment

Topics: Business Advice, Innovative Ways to Engage Customers

Defining A Sales Strategy

"Winging it is not a strategy."

It may work, and that may be how your best sales guys like to operate, but if you really want to grow your business, you need to be a bit more formalized about how you do sales. After all, there's a process for every other part of your company - why shouldn't there be one for sales.
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Posted by Brian Nason -- Jun 17, 2013 4:00:00 AM Leave a Comment

Topics: Sales Process

How to Navigate through Cloud Security Issues

Cloud Services and Coud Storage

It's a theme we've talked about before, and we'll talk about it again in the months to come. Cloud services and cloud storage is fantastic for many reasons - most importantly, you can access your data anywhere, anytime, from any device. Just log in from any office, from home, from a tablet, from your phone, and you'll instantly have access to anything you need. You can even work from a friend's house on their computer, or from a cybercafe. But that flexibility comes at a price. If you can access that data with ease, so can anyone else with your username and password. And if hackers can breach the security of a single cloud server, they can gain access to more data than ever before.

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Posted by Brian Nason -- Jun 16, 2013 4:00:00 AM Leave a Comment

Topics: Data Security

Are Your Security Policies Counter-Productive?

We're always being told to have better, tighter security policies. But, I wonder, is that always going to get the desired results? Sometimes, you could be doing more harm than good. Let's look at this apparent paradox.

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Posted by Brian Nason -- Jun 14, 2013 10:00:00 AM Leave a Comment

Topics: Data Security

CSA Innovation Conference - July 18

If you're serious about cloud security, then you need to get to the CSA (Cloud Security Alliance) Innovation Conference 2013. It will take place on Thursday, July 18, 2013 at the Network Meeting Center located at 5201 Great America Parkway, Santa Clara, CA 95054. It's aimed at senior executives, IT specialists, and CTOs who have to deal with security issues, and will feature great speakers and demos of new technology.

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Posted by Brian Nason -- Jun 14, 2013 4:00:42 AM Leave a Comment

Topics: Data Security

Encryption In The Cloud

Bill Hackenberger of HighCloud Security has a short piece on USA Today about why you need to encrypt your files, even when they're stored in the cloud. This one sentence says it all: "Amazon's cloud storage customers recently learned this painful truth when a security testing firm discovered more than 126 billion data files had been exposed because users were unclear about privacy settings."

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Posted by Brian Nason -- Jun 11, 2013 4:00:00 AM Leave a Comment

Topics: Data Security

The Tablet Take-Over

You've probably seen the figures. Tablet sales have grown by an incredible 140% in the last year. Apple's amazing sales growth of 65% for the iPad were completely eclipsed by Samsung's stunning 280% increase. Meanwhile, PC sales dropped by 14% in Q1 - their worst results since 1994 - and Mac sales dropped by 7.5%. In 2012, PCs were easily outselling tablets by more than two to one. By the end of this year, tablet sales are poised to outstrip PCs, and there's no sign of a slowdown.

So what does this mean for business? Is the tablet take-over genuine? Can tablets work for business, or are they just for leisure users? And do you need to take tablets into consideration with your business strategy?

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Posted by Brian Nason -- May 24, 2013 10:00:00 AM Leave a Comment

Topics: Mobile Business

66% Of Mobile Purchases Are Abandoned At Checkout

The 2013 Mobile Commerce Insight Study, released earlier this month by Jumio, warns that two thirds of mobile shoppers give up when trying to check out because it's too complicated. Reasons include the process taking too long, or too much complexity in entering payment information. Over 50% said that they did not feel comfortable entering credit card details via a phone.

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Posted by Brian Nason -- May 22, 2013 4:00:00 AM Leave a Comment

Topics: Mobile Business

The Changing Landscape of Customer Engagement

It wasn’t long ago that the internet was a brave new world still being developed and explored by the young and tech savvy. It didn’t take long for email to catch on, and almost overnight replace paper correspondence as the primary means of writing a message in both the professional and personal spheres. Widespread internet access has been with us now for almost two decades, and the latest digital tool that is changing day-to-day life is social media.

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Posted by Brian Nason -- May 18, 2013 4:00:00 AM Leave a Comment

Topics: Innovative Ways to Engage Customers