CRM is a main component of the success of most businesses today. Having a good customer relationship can ensure that your products are continuously being bought, thus keeping your revenue flowing continuously. To ensure that your business is fully utilizing its CRM system, there are 3 main things that need to be understood These things are interactivity, pressures, and needs. Customers need to be given responses to know that their voices are being heard, and economic pressures are pushing customer service towards social media sites which enables faster responses to your customers. This allows the revenue needs of the business to be easier met as existing customers are continuing business and new customers are being brought in constantly. Read Dmitri Novomeiski’s article on preparing your business for CRM success to get some tips.